Experiential marketing is where we focus on helping the customer experience the brand by encouraging them to interact with it directly. Traditional marketing or advertising primarily sells the benefits of a brand message. The premise of experiential marketing is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience, allows for their senses to discover the benefits for themselves.
If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more effective than just showing them a Facebook ad.
KCM Experiential Marketing Process
Experiential marketing is an unconventional form of marketing which as less to do with clever media advertising and more to do with creating a sensory experience that connects with the consumer in a more meaningful way.
MEET, THINK, RESEARCH
KCM will work with you to fully understand your targets and objectives. We begin to research the top events in your service or product territory and conceptualise what your project will entail.
DESIGN, REVISE, PLAN
We will build unique ideas and concepts based on your pre determined objectives. Revise concepts as necessary, obtain event permits, produce hardware, recruit, hire and train staff for the event.
We will work hard to effectively manage all aspects of each events, keeping you in the loop at each stage of the experiential event.
We’ll provide weekly, bi-weekly, monthly, quartely, or yearly reports with key metrics, photos and event highlights.
Contact us using the form below to find out more about how we can tailor our Experiential package for your business.