We work to get you, your product, your business or all three in front of potential customer. This usually happens at the exact time they are showing a strong buying behaviour.
Knight Castle Marketing can get you, your product, your business or all three in front of potential customer. This usually happens at the exact time they are showing a strong buying behavior, when they are using the Internet to carry out a search.
Our teams of Google Certified analyst have all undergone adwords and analytics training to ensure we are fully focused on you being satisfied with the execution and management of your campaigns as well as receiving a good return on investment.
KCM Pay-Per-Click Process
PPC is what happens…
This means you pay when a potential customer clicks on your ad as a result of a ‘keyword’ related to you website being triggered in a search engine search query. We would work with you to betterunderstand what you want to see as a result of each ‘campaign’, is it more traffic to you site, more impressions, or more sales. By controlling your PPC budget we can adjust you spend to get the best results.
We research your customer buying cycle based on your industry and competition and segment these into core target groups. With a database of over 500 million keywords we use tools, which help us identify the top performing keywords your target group are likely to search.
Your ads can be as finely tuned to target specific geographic locations, type of device being used to language and search engine browsers. Using the information we are gathered on you business, we can design you ads to reach the exact customers group you are targeting.
The internet search landscape is ever changing; with evolving search terms and customer behaviour our team develop customised optimised systems to ensure our ROIs are achieved at a pre-granular level.
Our Service includes PPC campaigns for: Google,
Bing, Facebook, LinkedIn
Also included: Competitive research, Keyword generation, Campaign health check, Adcopy creation, Creative testing, Optimisation strategy
Our team of creative writers and certified Google adwords strategist develop high performance ads that will catch the eye of your target audience over and over again. We would also test a number of variations to determine which ad will produce the highest conversion and click-through rates.